Saturday 28 November 2015

Romantic/ drama film genre research

We created a survey to help us determine what people stereotypically expect/ want to see when they watch a film of the romantic/ drama hybrid genre. The link to the questions we asked them is here: https://www.surveymonkey.co.uk/r/6PJRWC8 or you can see the questions we asked them below:
After we created the survey, we then asked people from varied age ranges and genders to answer the questions. We did this to help us understand what different types of people prefer and want to watch. This will help us for when we come to create our film as we will be able to see what people generally look for and want to see from a romantic drama film but more specifically what people from our key audience want to see.
Here is the link to the results we gathered from our survey: https://www.surveymonkey.com/results/SM-5XHB9Q7J/ However you can also see the results we have gathered below:









Firstly, we asked everyone who answered how old they are. We did this so that we can see which age groups our genre is more suited to and whether what different age groups stereotypically expect to see changes depending on their age. We then asked what their favourite genre is to see if our film would appeal to them. Although only 8% of the people said their favourite genre is romance, 28% said their prefered genre is drama. This is the highest percentage that we recieved, therefore making our results more accurate as the audience we have asked may be interested to watch our film. Similarly, 80% of the poeople we questioned said that their favourite genre is drama when asked a question on which genre out of romantic, drama and educational they prefered. We asked this as our film contains aspects of all three and we wanted to find out which genre to include more of in order to engage our audience.

When we asked the people we questioned what settings they would expect to see in romantic drama films, the answers were all fairly similar. Generally people gave answers such as, big cities (sometimes urban), restaurants, a work place, at home, in park with beautiful scenery, etc. From these results, we can conclude that we need to include locations that are fairly normal so that our film is relatable to everyone. As well as including settings that are aesthetically pleasing and beautiful to look at to ensure we include a romantic feel to our film. We then asked what were the typical conventions you would expect to see in a typical romantic drama. The main answer we received was that usually, two people meet and fall in love and that everything is going good until a secret is discovered which results in a big fall out/ misunderstanding, however they then make up at the end of the film. This was helpful for us to hear as our story line follows this convention, therefore we know that when people watch our film, they won't be disappointed with the story line as it is what they expect to see.

Generally, when asked what age group people believed our film to be aimed at they mostly said around 20+. They also thought that it would conventionally be aimed at people of all ethnicities, mostly people of a middle- high class and predominantley based towards females. From theses results, we can see that the key audiences we had already expected our film to be based towards are agreed by people we have randomly questioned and therefore we will keep these groups as our key audiences.

However, when asked what kind of relationship people would like to see what when watching a film, 86% of the people answering it said straight. We asked this question as we have planned for our film to be based on a gay relationship and wanted to know if this would appeal to our audience. Although, most people said they would prefer to watch a film based on a hetrosexual relationship, we are going to break these conventions and stick with our original idea of having a gay relationship as a central story line in our film. We have decided to do this as we believe it will make for more dramatic and interesting viewing which we know that people want to watch from the answers of our previous questions.

Also, we asked whether people would prefer to watch films that are educational, easy going or a mixture of the two.  Overall, 48% of people said that they would prefer to watch a mixture of the two. Although we had originally planned to make our film slightly more educational due to our HIV and AIDS story line, we are now going to make it more focused on being mixture of the two categories to make it appeal to more people. Lastly, in our questionnaire we asked what story line's you would expect to see. Our top answers included an obstacle, eg parent and a break up, to which our film wil include both of these aspects.

Overall, from doing this questionnaire, we have been able to determine what we should/ shouldn't include in our film. Additionally, it has helped us to alter our story line and aspects we were going to include to appeal to a wider range of audiences.

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