Film Rating/ target film audience

Age rating:

We have given our film a rating of 15. This is because our film contains sex, drugs, swearing and violence due to it being a film based on AIDS and including a gay relationship which we will show sexual scenes about. Also, we will show scenes with drug use as one of our main male characters comes from a family who use drugs (this is how the HIV/ AIDS is contracted). Also, when looking at HIV/AIDS statistics, it showed how results have found that in America approximately 1.1 million people are living with HIV/AIDS, with more than 50,000 becoming infected with HIV every year and twenty-five percent of them being between the ages of 13 and 24. Therefore, to help raise awareness of HIV/AIDS and hopefully prevent it from spreading, we will be aiming our film at the age group of late teens to early twenties predominately. We will also include scenes with violence, an example of this will be when the family of our main male character who comes from a strong Christian background, find out that their son is gay and has contracted AIDS, these scenes will also include swearing. Also, when looking at other films of a similar nature, such as Dallas Buyers Club, they were also had a 15 certificate therefore we decided to give our film this too.

Audience theory and demographic:

We believe are film will be applicable to the demographics, free spirits, funseekers and armchair rebels. Free spirits are laid back people, who reject the ideas of marriage, shopping, cosmetics, children and capitalism. They are interested in social matters and care about the environment. Over half of them are male and are teenagers. We think this will appeal to them as they are interested in social issues and drugs are a pressing issue of todays society that teenagers need to learn about from a young age. Additionally, AIDS is a big issue that isn’t really talked about, and we hope that from watching this film it will give them information on the subject. We think our film will appear to funseekers because they work hard, play hard and spend hard. They also consume more media then other groups, therefore are likely to watch a film based on key issues. We believe that armchair rebels will watch our film as because they are likely to consume drugs and are young, with an average age of 15. Therefore, as they take drugs, then they may be likely to watch a film concerning the topic of drugs. We also thought that leaders might be a group that would possibly watch our film as they frequently go to the cinema, therefore may watch our film if the topic interests them. 

Gender, class, etc:

We believe that the key audience for our film will be women. We think this as our film includes romance, which stereotypically we would associate with women enjoying. Additionally, we believe that our film will mainly appeal to lower classes as the issues it affects would stereotypically involve lower classes as they are the main class that we would involve with drug use.